Thứ Sáu, 16 tháng 11, 2018

"Optimizing Marketing ROI with Salesforce and Call Analytics"

Summary
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience -- from the earliest touchpoints right through to purchase -- by combining Salesforce customer data with Google Analytics 360 online data. 
Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs personalized interactions for a better end-to-end customer experience.
In this webinar, you’ll hear from Salesforce and Cardinal Path, whose combined expertise is helping brands get ramped up to take full advantage of this game-changing integration. 
Attend this webinar and learn:
  • What this new integration enables, and how the two technologies fit together
  • How you can elevate your marketing capabilities across personalization, forecasting and predictive analytics.
  • How to power your brand’s digital transformation by combining online and sales data
Speakers
David Booth
Chief Commercial Officer
Cardinal Path
David is a recognized thought leader, author, educator and public speaker who is regularly called upon to share his knowledge around building out a marketing technology stack and data solutions to compete and win in the digital economy.
Jon Suarez-Davis
SVP & Chief Strategy Officer
Salesforce
Jon is responsible for developing technology solutions that empower marketers to deliver connected, personalized and real-time brand experiences across channels and throughout the consumer journey at scale.
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